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How to launch a vegan-themed night market, with love.
Social signals revealed that With Love Market & Cafe, a social enterprise in South Los Angeles, had a strategic advantage among the local vegan community for being one of the few markets in the area that served vegan options. As the "top rated" vegan market in their zip code, With Love sought to capitalize on the opportunity to cement their brand among this active community.
Social Mediums along with Smart Stop, a vegan-themed convenience store concept, devised a night market to help unofficially and officially re-brand the market as a vegan-friendly store - complete with an array of plant-based grocery items and hot foods.