SOCIAL PROOF
                                                 a digital marketing blog by Social Mediums

Pop-ups can be an amazing way to engage new and current audiences to your business and brand. When I was working with social enterprise Manifesto Cafe, we devised a schedule of food "pop-ups" to host at the restaurant under the brand name "SOBREMESA" (a term that describes the after-dinner conversation that takes place after a good meal). The pop-up would take place for one scheduled night and be open to the public. The partner chef would essentially take over the cafe, bring