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- Nov 25, 2022
- 6 min
Marketing for Nonprofits and Social Good
Nonprofit organizations hold a special place in our society. They exist, primarily, to serve a public good in ways local, state, and federal agencies can't. They provide vital resources to marginalized communities and households in need. However, despite their altruistic efforts, nonprofits exist because of their donors and grants. On top of this, they have to compete with new organizations launching every day over the same limited pool of funding opportunities. Just like for
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- Nov 21, 2022
- 4 min
Data Science in Digital Marketing: A Powerful Approach to Customer Acquisition
In marketing, data science is used to understand customer behavior. This includes understanding what customers want, how they make purchase
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