community cafe | south L.A. brand
Currently, South Los Angeles is seeing an uptick in small business development and investment - especially in the areas of food and entertainment.
At the beginning of 2019 I began consulting for one of these startup businesses; playing a critical role in developing their brand, identifying key opportunities, and eventually offered a vested role in the cafe's community programming.
The Startup Mixtape | Gary Vee-ish
As the marketing coordinator for a fast-growing tech company, I learned how to leverage my creativity to overcome unfamiliar platforms. Apart from adding the 'finishing touch' on all things visual, from website to pitch decks, my shining moments can be seen and heard in the Startup Mixtape series - a vlog concept I created that offers viewers a behind-the-scenes look at the startup tech life nestled in the suburbs of Orange County.
night market | vegan with envy
A restless creative, my mind is always seeking opportunities to grow a brand - even if that means going offline. For one of my latest projects, I launched a vegan-themed night market for a popular social enterprise in South Los Angeles. Not only was the market able to exceed sales expectations for that day, it also helped anchor the business to a community that it struggled to connect with.
get tested | covid kindness
The COVID-19 pandemic certainly caught most of the world off guard. Short of a few weeks, our entire lives were upended and the fate of the economy and our future characterized by uncertainty. However, from darkness can come the brightest ideas. Enter: myCovidMD, a web-based application that offers free telehealth services and antibodies testing to under-served communities throughout the nation. As a spin-off initiative of Shared Harvest Fund, I created and manage the front-facing branding, messaging, and promotion of myCovidMD. To date, we have tested over 2,000 households and have been highlighted in several major publications including Forbes, MSNBC, and Amazon Prime.