work
coffee + ideation | creative consulting
In 2017 I was handed the social media accounts of an emerging social enterprise cafe and market, that wanted to rejuvenate their Instagram feed with more robust and eye-catching content.
I was later tasked with creating a co-working concept that the business would leverage for an additional income source.
deliverables: social media account management, content creation, event planning
be healthy | corner store conversions
My experience as a cafe entrepreneur owner-operator, with a social mission, helped connect me with like-minded organizations that sought to replicate similar successes.
In 2018 I was contracted by the Los Angeles Food Policy Council to act as a business & marketing consultant for their Healthy Neighborhood Market Network. Under this program, I worked alongside business owners to introduce practical solutions and campaigns to help them transition into #goodfood stores; stores in underserved areas that uphold certain nutritional standards.
deliverables: business plan, advertisement & merchandise design, social media planning, marketing strategy, event planning, layout design
help wanted | nonprofit in east la
A large nonprofit organization was gearing up for #GivingTuesday, and requested a social media campaign and calendar that could be deployed internally, ahead of the holiday season.
Additionally, the nonprofit was preparing for a commercial real estate project, which included a museum and community center, and required a written business plan as requested by the developers and their investors.
deliverables: business plan, social media campaign and calendar